Resources
Here is where we share ideas, stories, and tips on running a creative business without losing your mind. Expect honest insights, practical advice, and the occasional deep dive into what’s working (and what’s not) when it comes to branding, marketing, and business growth.
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Good brand messaging isn’t just about sounding clever or polished—it’s about speaking to the specific needs, priorities, and experiences of the people you want to reach. When your message gives people a reason to believe in your brand, continue working with you, and recommend you to others, it creates real momentum. This isn’t about guessing…
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Marketing today can feel overwhelming. There are countless platforms, constant algorithm changes, and conflicting advice about what works. Small business owners often feel pressure to market on every platform, but in reality, focusing on targeted efforts leads to better results with less effort. A strategy that eliminates unnecessary effort and focuses on the most effective…
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Many business owners create offers that sound great on paper but are too complicated to sell, too labor-intensive to deliver, or not profitable enough to sustain. A strong offer is: Here’s how to build an offer that works for both your customers and your business. 1. A Good Offer Has One Clear Outcome People don’t…
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Most businesses refresh their branding at some point, but constant redesigns can confuse customers and dilute brand recognition. A strong visual identity should evolve naturally while maintaining a clear, recognizable foundation. This doesn’t mean ignoring trends—it means incorporating them intentionally while keeping the core of your brand timeless. Here’s how to create a design system…
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Keeping up with marketing can feel impossible when you have a business to run. You start strong, post consistently for a few weeks, then get busy and disappear for months. Then comes the guilt, the scramble to “get back on track,” and the cycle repeats. Sustainable marketing isn’t about doing more—it’s about doing less, better.…
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A content marketing plan isn’t about churning out endless posts or keeping up with whatever’s trending—it’s about creating consistent, intentional content that actually reflects your brand, serves your audience, and supports your business in a meaningful way. AI tools like ChatGPT, Claude, and Perplexity can be useful writing assistants, helping with brainstorming, drafting, and refining…
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Many of us start a business with a clear vision, but before long, we’re buried in work that doesn’t seem to get us any closer to where we want to be. The urgent overtakes the important, and we spend our days chipping away at tasks that keep things running but don’t actually move the business…
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As business owners, we add new tools to our workflow with the best of intentions—maybe it’s a platform that promises to save time, automate tasks, or make collaboration easier. But over time, our tech stacks tend to bloat. We end up with overlapping subscriptions, software that doesn’t integrate well, and platforms we barely use. A…
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The process of building a brand is exciting, and as creative entrepreneurs it’s easy for us to find ourselves caught up in the aesthetic details of our project, especially when the idea is new and we’re passionate about the impact it could have. That’s why it’s important to remind ourselves, from the beginning, that branding…
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