buildling enduring
businesses around
exceptional work
BAIA is a hands-on business advisory for founders and organizations that have built something valuable and are ready to grow.
We provide holistic support to early stage entrepreneurs and organizations by steering offer creation, revenue models, marketing, operations and long-term direction.
All of our engagements start by understanding the founder’s vision, what’s going well, where the business is stuck. We look at the offer, audience, revenue model, marketing, operations and existing opportunities, then develop the right plan for that specific business.
Depending on the goal, we may help shape a new offer, build a marketing system, develop a launch, create new revenue streams, or put the team and structure in place to support growth.
WHAT WE DO
We work across the entire business.
Strategy & Growth
Clarify direction, identify opportunities, and plan next steps
Offers & Revenue
Design offers and revenue that support long-term value
Brand and Messaging
Shape how you’re seen, understood, and selected by clients and colleagues
Operations & Execution
Build the structure, systems and processes that turn skills into revenue
How we work
Review
We take a close look at the business, the market, the audience, the founder’s goals and the way the business currently works.
Direction
We identify the strongest opportunities, figure out what is getting in the way and develop a plan around what will have the greatest impact.
Implementation
We help build and carry out that plan, from strategy and messaging to launches, systems, partnerships, content and ongoing execution.
WHO WE WORK WITH
BAIA works with people and organizations building something meaningful
Founders & Entrepreneurs
Athletes & Public Figures
Creative & Cultural Leaders
Experts & Educators
BAIA works with founders, experts, athletes, artists, educators and organizations that have already built a viable business, audience, reputation or body of work. Our clients are usually at a point where the business has traction, but growth has slowed, the offer needs to be stronger, or the current marketing system is no longer producing the same results. They come to us with something proven and useful, and we help them build the structure, strategy and support required to grow it.
View examples of our projects, partnerships, and collaborations
SELECTED PROJECTS
Charlotte north lacrosse
Business growth and development for a pro-athlete-led training and membership platform, including new programs, partnerships, revenue opportunities, marketing and internal systems.
Sacred fire
Rebranding, messaging, campaign planning, organizational development and program support for a mission-driven organization.
Human Rights Campaign Greater New York
Campaign strategy and execution for the organization’s annual fundraising work, including email, social media, SMS and event communications.
“BAIA has done a terrific job for us. They are smart, thoughtful, creative, responsive and dependable. BAIA has been a great partner and we look forward to continuing to work with the team.”
— Kerry North, Charlotte North Lacrosse
About BAIA
BAIA is an independent business advisory founded in New York, in 2022. We began with the idea that growing a business requires more than good branding or marketing. It requires a clear offer, sound decisions, reliable operations, and the ability to adapt as the business changes.
BAIA now operates fully remotely, working with founders and organizations across industries and bringing together highly skilled strategists, designers, writers, developers, marketers and other specialists from around the world.
BAIA Monthly
Our in-house publication, with essays, resources and interesting finds at the intersection of art, entrepreneurship and environment.
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