about baia
Your brand isn’t your graphic design, your messaging, or the CTAs on your website. Many people confuse these elements with branding, and agencies will often sell you a logo, a set of colors and typefaces, some copywriting, and call it a rebrand.
We know better.
Your brand is how people feel about you. It’s the set of associations people have when considering you: as someone to buy from, someone to trust, someone to take advice from, or someone to look up to as a role model. Your brand is your reputation — your ability to deliver on your promises, to remain consistent, and to act with integrity.
This cannot be achieved through marketing alone. Building a strong brand requires a deep understanding of your audience and their values, the ability to show up for them consistently over time, an informed strategy, seamless operational systems, and unwavering support from your team.
BAIA IS A BRAND ADVISORY BUILT BY entrepreneurs
We’re not just designers (or operators, or marketers). We’re business owners, and we get it.
Our mission is to empower our clients with the tools and resources they actually need to build profitable, successful businesses around their brands. We believe business is the ultimate vehicle for positive transformation — it enables us to do meaningful work, support our families and loved ones, offer fulfilling employment, and contribute to our communities.
We want to see more people empowered to build businesses that are valuable, long-term channels for success, whatever that means to you.
our approach
Every client starts with a blueprint — a collaborative process where we uncover your goals, challenges, and opportunities. From there, we create custom solutions that integrate branding, operations, and marketing strategy into a cohesive framework.
With BAIA, you’re not just getting a service; you’re gaining a trusted partner committed to helping you scale sustainably.
what we stand for
Simplicity:
Turning complex challenges into clear, actionable, elegant strategies.
alignment:
Ensuring every aspect of your brand reflects your vision and purpose.
Longevity:
Building brands and systems that grow with you.
“We really appreciated the “can do” attitude and the constant innovations to our existing understanding of outreach, automations, SOPs, templates, and recorded trainings. Working in real time and preparing the organization with assets to continue on past our contracted time was particularly valuable. We also appreciated all the different people and talents that BAIA brought to the work.
We absolutely loved working with Marley as our point of contact – your ongoing efforts to ‘get” our work and our community, your flexibility and your experience working with a very organic, volunteer based group was truly supportive.”
– Karen Fernandez, Sacred Fire Community
Ready to collaborate?
Our clients often tell us they’ve never felt so understood. That’s because we don’t just deliver — we collaborate. From day one, you’ll feel the difference in working with a team that sees your success as a shared goal. Reach out to book a meeting and take the first step toward building a business you love.