case studies
simple solutions, sustainable results
Explore how we’ve helped our clients achieve their goals through thoughtful strategies and creative solutions.
creating a community-centric digital platform for charlotte north lacrosse
BAIA partnered with professional women’s lacrosse player Charlotte North to expand her brand’s digital presence and build a community-centric platform. We designed and developed the Charlotte North Lacrosse app, featuring exclusive training content, an interactive community space, and diversified revenue opportunities. A targeted social media and email strategy amplified her reach and strengthened her connection with fans and athletes.
results
- Launched the CNL app, driving significant downloads and engagement.
- Increased paid memberships, reduced member churn, and diversified revenue streams.
- Strengthened fan loyalty through in-app community events, giving young lacrosse players an opportunity to connect with each other and learn directly from Charlotte.
Expanding Sacred Fire’s Reach: Building Awareness, Community, and Sustainable Support
BAIA collaborated with Sacred Fire, a nonprofit promoting human connection and harmony with nature, to overhaul their communication strategy, build user-friendly internal operations systems, and expand their reach. We refined their messaging and visuals, developed mission-centered content, and designed social media strategies to engage new audiences. Additionally, we developed a customized Business Operating System and provided guidance on best practices to continue the work we developed with the team.
results
- Expanded visibility through clear visuals, accessible storytelling and strategic communication around impact, mission, and values.
- Strengthened online engagement with authentic, community focused social media content.
- Increased operational efficiency through tailor-made systems, SOP development, and learning materials for the team.
Growing Connections: Building a Global Affiliate Network for Plant Spirit Medicine
BAIA worked with Plant Spirit Medicine, in partnership with the Blue Deer Center, to expand its global reach and course enrolment through a strategic affiliate program. By partnering with aligned influencers and creating accessible marketing materials, we enabled affiliates to promote the course effectively. Targeted communications and media placements further increased visibility among younger and international audiences.
results
- Expanded audience reach across the U.S., Canada, and Europe through affiliate partnerships.
- Increased course enrolments, achieving sustainable revenue growth.
- Strengthened brand awareness as a trusted leader in nature-based spiritual education.
Striking a Chord: Go-to-Market Strategy and Community Engagement for Lethelium
BAIA collaborated with Miscellaneum Studios to support the launch of the Lethelium Bike Harp, an innovative instrument crafted from upcycled bicycle parts. Our work focused on building a strong foundation for success by developing an operational system and diversified revenue strategy to help the team manage tasks, financials, and project timelines. We also supported Miscellaneum’s outreach through event marketing and community-building efforts.
results
- Advised on diversified revenue opportunities and monetization strategy.
- Implemented a project management system, enabling efficient tracking of operations and financials.
- Laid the groundwork for increased visibility through participation in international events.
“Professional, organized, consistent. The timeline was a great resource, as were solutions/guidance to use new tools. Your work was outstanding, and we did lots considering the very little we had. THANK YOU!”
– Sabrina Garcia, Director of Plant Spirit Medicine, Blue Deer Center
Building a Distinctive Brand Identity
for Passport Food & Beverages
BAIA partnered with Passport Food & Beverages to launch a distinct brand identity that celebrates cultural diversity through food. We crafted a cohesive digital presence, including an engaging landing page and AI-driven visual assets, paired with messaging that highlights Passport’s dedication to authentic culinary experiences.
results
- Developed a visually compelling landing page that communicates the brand’s mission and product offerings.
- Strengthened brand identity with cohesive visuals and storytelling focused on cultural authenticity.
- Positioned Passport Food & Beverages for growth with a digital foundation that attracts and engages audiences.
Building Seamless Client Communication Automations
for Justin Mabee Design
BAIA partnered with Justin Mabee Design to streamline client communications for their Design Day and Live Support services. Using Loops.so and Zapier, we automated onboarding, offboarding, and payment follow-ups, while integrating Google Drive for seamless project documentation. These automations ensured every customer received timely, personalized updates without manual follow-ups, freeing the client’s team to focus on delivering exceptional design work.
results
- Automated 100% of onboarding and offboarding processes, reducing manual workload.
- Enhanced customer experience with timely and relevant communication written for the client’s target audience of small business owners.
- Organized client assets with automatic Google Drive folder creation for each project.
- Improved flexibility to accommodate returning clients and adjusted workflows based on feedback.
“I had a great experience and believe (hope!) I made it a point to say so. I felt taken care of, educated about the process, and would say the words that most come to mind to describe it are: professional; competent; warm; patient; engaged.”
– Sledge Smith III, COO Passport Food & Beverage
let’s build your success story
Interested in learning more about our projects and client case studies? Simply book a call to discuss our work and the impact we’ve delivered. Ready to explore how we can bring your vision to life?